The Davis brand was first created in 1987 in Cannes, a town famous world-wide for its international festivals and cosmopolitan clientele. The brand has successfully expanded into the global watch market thanks to the dynamism and creative daring of the group.Davis sponsors the following sporting bodies and events: As Cannes Volley-Ball (10 times French Champions, 6 victories in the Coupe de France, 2 victories at European Cup level, and top of the rankings in 2007), Femina Beach Tour 2004, 2005 and 2006, Route du Rhum.