Adidas watches has a clear mission - "to be the leading sports watch brand in the world".
Product and marketing initiatives at Adidas primarily focus on five global priorities, which are expected to generate over 80 % of the brand's top-line growth until 2010: running, football, basketball, training and Originals. The Adidas brand attitude "impossible is nothing" drives all brand communication initiatives and helps strengthen the brand's bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, Adidas clearly positions itself as a top-notch brand in all markets.
The Adidas watch has one guiding principle: to equip all athletes to achieve their own impossible.