Adidas Originals

 In the upcoming year, Adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand and a variety of product themes inspired by the rich sporting heritage of Adidas and the global reach of the Trefoil. The Adidas Originals range of watches are designed for the fashion aware who look for timeless modern design and functionality. Constructed with great care to detail, they bring to life the Originals ethos of classic and relevant style in a timepiece. As an open invitation to self-expression, Adidas Originals’ true stories of creativity and individuality will be visualized through the Originals globe that represents the diversity of the brand and acts as both gateway and home to all themes.

In 2008, Adidas Originals inspires and enables consumers with stories of authenticity, creativity and individuality from the special part of the world in which the Trefoil lives. In the '70s, a globe was used as a visual device to bring to life the vast array of different sports catered for by Adidas. As its open and positive attitude transcends sport and style, Adidas reintroduces the globe to show that Adidas Originals unconditionally provides products for a multitude of lifestyle consumers who want to have Adidas Originals watches. A handful of examples demonstrate the richness and diversity of the brand and its consumers. Making up the world of Originals, these special stories prove that Adidas Originals and all those wearing it truly Celebrate Originality.