Adidas and more importantly Adidas Originals have been a part of the Urban Industry Store since 2005. Adidas started in a small German village in 1925 making it one of the world's most original sports wear brands and gives it one of the richest history of products, sponsored athletes and winning teams. Located 12 miles north west of Nuremberg in the little village of Herzogenaurach Adolf 'Adi' Dassler first created the athletic shoe with the three stripes. Adi recognised the need for a performance athletic shoe, Adidas began small producing a limited range of soccer and running shoes and are still the products that Adidas is best known for even today.