Axcent 

Axcent was established in Stockholm in the late 90’s due to the lack of existing timepieces with quality and favorable prices on the market. Axcent watches are Swedish designed fashion watches.

The company focuses on Nordic design. The Axcent company has structured and has engaged some alliances with leading design schools such as the National College of Arts and Design in Sweden. They recruit winning Scandinavian designers to create the stylish timepieces and stay abreast of latest design trends. Axcent is owned by a large European watch company called Klockgrossisten i Norden who also own Ur&Penn, a Northern European watch retailer.

The marketing of Axcent watches involves reviews in American magazines and the brand has engaged the interest of several A-List celebrities who have included Axcent in their wardrobes. One of the spokespeople for the Axcent campaigns is movie celebrity Leonardo Di Caprio. Other stars who wear Axcent watches include Robbie Williams and Kid Rock. The watches have also been worn in movies including X Men II, Catwoman and I Robot.

Based on the motto “When art becomes a timepiece without costing a fortune” Axcent has become a fashion phenomenon. A fashion statement "always ahead of time and trends" Axcent continues to take the world by storm with its innovative and unconventional fashion accessories. Axcent watches are a striking combination of fashion and Scandinavian design at a lucrative price.

Axcent watches collection is not to be perceived solely as a watch in the mere function of being a watch - but a fashion accessory created by award winning and leading designers in Scandinavia.