The Tag Heuer Carrera watch was launched in 1964, in tribute to the Carrera Pan-American Rally in the 50's. It was the first chronograph watch with a pure and functional dial design featuring a wide dial opening and a 1/5th of a second scale on the flange. The Carrera became the watch of the champions, and a best seller worldwide.
As sponsor and official timekeeper of Team Ferrari from 1971 to 1979, the Tag Heuer F1 watch was associated with all of its legendary drivers. So much so, that the Tag Heuer AGS Formula 1 driving school opened in 2003.