Casio

Kashio Tadao, founder of Casio Computer Co. Ltd., was born in Kureta-mura (now Nankoku City, Japan) in 1917. After graduating from high school, Tadao began working as an apprentice to a lathe operator. The factory owner recognized Tadao’s skill and encouraged him to begin studies at Waseda Koshu Gakko (now Waseda University), while still working at the factory. He gained experience in a variety of jobs, making pots, pans, and bicycle generator lamps, and soon earned a reputation for himself and received subcontracts to process parts.

In 1946, Tadao set up his own business called Kashio Seisakujo, in Mitaka, Tokyo. Casio was born. It might not be common-knowledge but his first product wasn't a watch but a finger ring, called 'Yubiwa pipe' that held a cigarette. In fact, it wasn't till 1974 when Casiowanted to bring more diversity to their product line, that they released their first watch, named 'Casiotron', which only sounds like a giant robot. The watch featured a fully automatic calendar, which included month lengths and leap years. Some time after this in 1983, the very first 'G-Shock' watch, the DW-5000C was released. In 1995 the 'G-Shock' watch had an upgrade, it now featured an 'Illuminator' or 'Foxfire', back-light. The DW-5600E was the first 'G-Shock' sporting a full EL, LCD panel. Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can.

Constant forward progress is an essential part of Casio's identity. By developing digital technologies with limitless possibilities, and continually advancing into new fields, Casio Products with innovative functions assist people in their daily lives and keep society moving forward. Casio watches also bring joy to people and help to create new culture. When even a single new Casio watches is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives. For example the advantages of radio-controlled watches are obvious: once settled on the time zone, they always show the exact local time. All radio-controlled watch CASIO capture time signals in most of Europe. Other models also capture signals in the United States, in parts of Canada and Mexico (the tower of Fort Collins transmitter sends radio signals within a radius of 3 200 km maximum), as well as Japan or China.

True to this creed, Casio strives to fulfill its responsibilities as a good corporate citizen by minimizing its environmental impact, developing products that are more and more compact, lightweight, and energy efficient. With Casio watches which can be found onJewelrama's website you would not be disappointed.

News February 2010 Battle it out with G-Shock and Secret Wars! G-Shock is proud to announce that they will be the headline sponsors for Secret Wars; the world’s premier live art battle event! G-Shock watches, with their colourful and stylish individuality, make them the perfect partner for this innovative and unique event. Taking place in the darkest corners of each city, art battles are set up and promoted through word of mouth alone, with those in the know spreading the word to artists and art fans. With 16 amazing European locations, including; London, Berlin, Amsterdam and Barcelona, the Secret Wars Euro League has finally arrived. The rules of the battle are simple: There are 90 minutes on the clock; during which an artist is placed either side of an invisible line. Only black paint can be used on white walls, with no sketches or pencils allowed! The battles are judged by two guest judges and a crowd vote, which is measured using a decibel reader. A clean and fair fight to find the best of Europe’s burgeoning artistic talent.2009 proved to be a brilliant year for Secret Wars, which included a weeklong tour in New York, headlined by Kanye West! Secret Wars also won the award for innovation at the 31st Arts and Business Awards held at the V&A. 2010 looks set to be even bigger and better, with the founder of Secret Wars, Terry Guy, pushing the limits and adding new concepts into the mix. New towns from the existing Secret War’s contestants, keen to prove their artistic prowess, are getting involved by putting together a team of reputable and up and coming artists to help produce a “Champions League.” This year’s Secret Wars, proudly sponsored by G-Shock, the toughest and most stylish watches around, is coming to a city near you!