Delivering the essence of speed and intelligence, the Edifice line of analogue metal watches evokes a sense of velocity and motor sports energy with the movement of the hands and distinctive watch face. Since first released, Edifice watches have been especially popular with motor sports fans, thanks to their rich stopwatch functions and standout face designs, all based on the electronic technologies developed by Casio.

Red Bull Racing not only has intelligent racing strategies and a youthful image and energy, but also boasts outstanding technology development capabilities. The team pours everything it has into its race cars, all in the pursuit of speed. Casio believes that these qualities are a perfect match for the Edifice brand concept, which is why the company decided to renew its support for the Red Bull Racing team and its drivers, Webber and Vettel, in 2010.

Edifice has been designated as the official team watch for the 2010 season, and the Casio logo will appear on racing suits worn by Webber and Vettel, as well as on the mechanics’ uniforms. In addition to using images of the two drivers, their F1 race cars, and the team in advertising worldwide, Casio also plans to release special collaborative Edifice watch models. These global marketing activities are expected to further enhance the Edifice brand image and help to grow sales.