Fossil designs and manufactures clothing, accessories, jewellery, sunglasses, wallets, and primarily watches. The company was founded in 1984 and is based in Richardson, Texas in the United States. The Fossil company was one of the first American watch companies to produce watches that were not only logically functional timepieces, but one that were also stylish and chic to look at. They have always incorporated a fifties Americana look or design into their collection in an attempt to target those consumers that are driven to purchase by value. The sleek, vintage designs paid off because the company has been growing strong and now sells products like their Fossil watches in over 90 countries around the world.
The Fossil name has been such a hit in the fashion industry, particularly with the watches, that many other companies have gone to Fossil to create licensed watch lines for them.