Launched in 1999, Freelook watches have brought distinctive fashion designs to the then dull and rusty French watch market. The idea was to offer a new range of high quality trendy watches for a reasonable price. At that time, the exclusive combination of steel and Swarovski crystals was really so avant-garde and since no similar designs existed before the sales skyrocketed.

Freelook has always used only the best materials such as Swarovski crystals, Italian genuine leather straps and the best finishing for its watches.

In a short space of time, Freelook watches have wowed and dazzled very particular consumers and the fashion industry in over 37 countries. Developed arguably in the world capital of fashion; Paris, Freelook is now displayed in leading international department stores worldwide such as Galleries Lafayette, Printemps and Selfridges London.