The story of the Morellato started in 1930, starting in via delle Drapperie in Bologna, Italy as a small craftsman’s shop producing watch straps, the first company in Europe to do so. At the Basel World 2006, the International watch and jewelry Trade Fair, Morellato unveiled its first collection of watches. Creations that bring the innovative idea of Morellato jewelry into universe of the watches: the contemporary, accessible luxury.