Franco Moschino became an illustrator for Gianni Versace until he broke away and launched his own label in 1983. He started off with jeans and casual wear which was quickly followed by shoes, lingerie, accessories and much more. The man who hated myths and taking oneself and one's clothing too seriously is sadly missed in the highbrow world of Italian fashion, but his trademark is alive and kicking and is much appreciated especially by the young, the original, and the young at heart.