The first Seksy watch was launched in 2004 by the world famous British watch manufacturer Sekonda this range would be 7 watches aimed at the young and the young at heart. The first Seksy range of watches were strongly fashion orientated with their bracelets encrusted in Swarovski crystal and this proved to be a massive hit and would create the Seksy style that has now become so popular.

With massive advertising campaign the Seksy watch brand has become larger than life, with new models added and styles constantly changing to keep up with fashion trends. In 2005 Sekonda decided to launch a massive advertising campaign that would push the Seksy range of watches into every home in the UK, with adverts in magazines like Closer, Heat and More Seksy watches were advertised in some of the most influential women’s magazines. This would increase the popularity of the Seksy tenfold and would be the stepping stone to Seksy’s sponsorship of ITV’s popular series which followed Jordan and Peters wedding and would lead to the spin-off Jordan’s Baby Diary’s. Today the Seksy range of watches are one of the most popular women’s watches on the market.